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Privacy Policy

CONTACT DETAILS

This privacy notice tells you what to expect Emma Sutherland of Shine with Emma to do with your personal information.

Email: 

What information I collect, use, and why

I collect or use the following information to provide and improve products and services for clients:

  • Name and contact details

  • Address

  • Payment details (including card or bank information for transfers and direct debits)

  • Transaction data (including details about payments to and from you and details of products and services you have purchased)

  • Usage data (including information about how you interact with and use our website, products and services)

  • Website user information

I also collect or use the following special category information to provide and improve products and services for clients. This information is subject to additional protection due to its sensitive nature:

  • Health information

I collect or use the following personal information for the operation of client or customer accounts:

  • Name and contact details

  • Purchase or service history

  • Marketing preferences

I collect or use the following personal information for information updates or marketing purposes:

  • Name and contact details

I collect or use the following personal information to comply with legal requirements:

  • Name

  • Contact information

I also collect or use the following special category information to comply with legal requirements. This information is subject to additional protection due to its sensitive nature:

  • Health information

Lawful bases and data protection rights

Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.

Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:

If you make a request, we must respond to you without undue delay and in any event within one month.

To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

My lawful bases for the collection and use of your data

My lawful bases for collecting or using personal information to provide and improve products and services for clients are:

  • Consent - I have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

My lawful bases for collecting or using personal information for the operation of client or customer accounts are:

  • Consent - I have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

My lawful bases for collecting or using personal information for information updates or marketing purposes are:

  • Consent - I have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

My lawful bases for collecting or using personal information to comply with legal requirements:

  • Consent - I have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

How long I keep information

Your information is kept on file as long as you are accessing my services and receiving marketing information. You can unsubscribe or ask for your information to be removed from my files at any time. 

How to complain

If you have any concerns about my use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice. If you remain unhappy with how I’ve used your data after raising a complaint, you can also complain to the ICO.

The ICO’s address:  Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

Helpline number: 0303 123 1113

Website: https://www.ico.org.uk/make-a-complaint

Last updated: 4th August 2025

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